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Everything Insurance Professionals Must Know About
Local Search Engine Optimization

The 18 Best Practices for Local SEO

Best Practice #1 – Create a Google My Business Listing

Best Practice #2 – Create Other Business Listings

Best Practice #3 – Keyword Research

Best Practice #4 – Creating Keywords

Best Practice #5 – Analyze Keywords

Best Practice #6 – Create Great Title Tags

Best Practice #7 – Create Great Meta Descriptions

Best Practice #8 – Optimize Images

Best Practice #9 – Optimize Anchor Text

Best Practice #10 – Go Mobile

Best Practice #11 – Create Tags for Headings and Sub-Headings

Best Practice #12 – Optimize URL Structure

Best Practice #13 – Using Schema

Best Practice #14 – Increase Local Citations

Best Practice #15 – Get Positive Online Reviews

Best Practice #16 – Creating Social Media Profiles

Best Practice #17 – Track, Track, Track

Best Practice #18 – Audit Competitors

“Considering that 97 percent of U.S. internet users gather shopping information and make purchasing decisions online, simply having a website isn’t enough,” said Charles Musselwhite, co-founder of Musselwhite Marketing. “Your website and related content is useless if no one sees it. When your site is optimized, your business becomes visible to more people who are already searching for what you offer. If your website isn’t properly optimized, you’re losing opportunities to be found and ultimately losing money.” 

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